Just read that ITV are not renewing Primeval for a fourth season. The reason being not that it isn't popular because it is, very, but the cost. They want to use the money for adult drama.
My humble opinion of those who made that decision is that they are mad. Primeval is a proven ratings winner and it must generate income from overseas sales.
It also happens to be a very enjoyable science fiction monster series that is well made, has good likeable characters, a sense of humour, ongoing plot threads, and a wide cross-generational appeal in the vein of Doctor Who. It will never be remembered as one of the great tv SF series but it is slick and entertaining and goes down nicely before a dose of Casualty on BBC.
All those involved are reportedly extremely disappointed and are hoping to get funding from elsewhere. I wish them luck, if only because there are far too many plot threads unresolved and I want to find out what happens.
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