That doesn't mean, however, that it's a complete waste of time. What it does succeed at being is as a nice piece of nostalgia because of the wonderful and often garish covers it reprints. While it does cover a broad range of comics it's still difficult to find a page that doesn't have at least one super-hero title and usually more. This a colourful and undemanding fun and very lightweight read where the illustrations are far far more important than the text. If you're looking for a decent historical survey of American comics (manga barely gets a mention) then look elsewhere.
Addendum 22nd Feb.
Actually, the more closely I look at this book, the more annoyed I get. Now you may well think I'm over-reacting about something which is basically designed to be a fun piece of trivia but it's inconsistent even on its own terms. The title alone, and this may well be its intent, is silly. Personally I'd call it unreasonable. Given that huge numbers of its entries are effectively unobtainable unless you're earning seven figures a year or have vast personal wealth, it's effectively impossible for you to even get your hands on hundreds of the titles included if they weren't published by Marvel or DC.
It's also unlikely that you'd enjoy them all even if you could. More than a few are pretty dire comics by most standards (several of them written by the author himself who is including them out of sheer mischief or misguided vanity -Astonishing Tales featuring It! The Living Colossus for example which I wouldn't include in a list of 50,000 titles) and included for historical reasons or appalling taste on the part of the writer. That apart, because of the sheer variety included no-one will have a taste broad enough to enjoy them all. I doubt if there are many, if any, British readers who understand the appeal or, and actually enjoy, the Archie-Betty-Jughead-Veronica long-running series.
Isabella is also inconsistent in that he includes Graphic Novels and Trade Editions (i.e. collected series). I don't mind him including these but he's inconsistent even on his own terms by including the comic Love & Rockets by the Hernandez Brothers but also the massive hardback collections Palomar and Locas which originally appeared there. I said earlier that Manga doesn't get much of a look in though he does include the American edition of the graphic story by Osamu Tezuka of MW (a brilliant piece of work) but omits Tezuka's seminal and widely available Astro Boy series.
I could go on but I've spent enough time on what is basically an otherwise likeable piece of nostalgic ephemera.
Shame about the cover. Yes, it is appropriate to the content but it makes it seem like some kind of trendy modern literary middle class type of thing rather than people getting ripped up by a mysterious monster in the middle of London. The title, again appropriate, doesn't convey the novel's flavour either. Anyone browsing for a supernatural thriller in a bokshop would pass it by and anyone who did find the cover interesting is unlikely to be the target reader for the book. No wonder Aaronovitch's American publisher has changed the title to something more fitting and I'm pretty certain the cover will be too.
No matter, this is a terrific start to a new series and I'm looking forward to the rest.
The initial impression I got just by looking at the book is that it was likely to be hard going. Maps of the Demi-Monde (the virtual world) and a substantial glossary, the latter always a put-off for me. However once I got started reading, the author had me hooked. Despite the complicated setup, he eases the reader into the story with a clear plot, strikingly diverse settings, and interesting characters. Once I got into it, which was much easier than I expected, it's hard to put down.
What makes this different from many of its ilk is the created world itself which, in some ways, is a microcosm of our own viewed through a cracked mirror created by a psychopath. It is an overpopulated world ruled by psychotics who dominate societies which represent ideological extremism of our world taken to even more insane lengths. This also allows for some brilliant word constructions and multi-layered puns. Just check out 'Suffer-O-Gettism' 'Dialectic ImMaterialism' and 'UnFunDaMentalism' which are scary and hilarious and there are many more like that.
This 500 page brick of a book is the first of four so it will come as no surprise if I warn you that nothing is resolved by the end. But, like me, you'll be wanting the second installment in your hands as soon as possible. I really can't believe that SFX only gave it three stars. Great stuff!